East Cooper Meals on Wheels Launches Campaign to Address Barriers to Fresh Fruit and Vegetables Among the Homebound

Press Release

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According to a study from the Centers for Disease Control and Prevention, very few Americans, just one in 10, eat the recommended amount of fruits and vegetables every day. East Cooper Meals on Wheels is working to address the barriers to fresh fruit and vegetables among the homebound population with its “Fruitful Summer” campaign. Donations will go toward providing servings of fresh, seasonal fruit for meal recipients. In honor of the 100 days of summer, gifts of $100 and more will be doubled by Lerato LLC. 

“Our Fruitful Summer campaign will generate resources to ensure that none of our homebound neighbors, regardless of age or income, ever pays or is placed on a wait list,” said George Roberts, president and CEO of East Cooper Meals on Wheels. “Fresh fruit and vegetables are expensive. And we want those who enjoy our meals to also be eating in a way that promotes their health and makes them stronger from the inside out.”

Seven of the top 10 leading causes of death in the United States are from chronic diseases tied directly to lifestyle and diet. Eating a diet rich in fruits and vegetables daily can help reduce the risk of many leading causes of illness and death, such as type two diabetes, heart disease, obesity, and some cancers. A $100 donation will help East Cooper Meals on Wheels deliver 30 healthy meals with fresh fruit to a homebound neighbor.

“We try to lead by example and support organizations that have a positive impact in our community. We hope to make an impact by partnering with East Cooper Meals on Wheels to match all donations of $100 or more during its Fruitful Summer campaign,” said Bobby Summers, Director of Marketing and Community Relations at Lerato LLC. “It’s a chance to double your money. Think about the importance of fruits and vegetables to you and your family and think what it would mean to someone that doesn’t have the access to healthy foods.”

Visit www.ecmow.org or call 843-881-9350 to learn more.
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