Charity
Island Brands Launches COVID-19 Relief Program to Support the F&B Industry
Island Brands this week announced the launch of “Spread the Love Relief Fund” to help support food and beverage industry friends during the COVID-19 crisis. Island brands has designed an exclusive line of “Spread The Love” merchandise, where 100% of profits will be donated directly to their relief fund that supports servers, bartenders, kitchen staff, chefs, and managers in the Southeast. The entire line of products can be found on www.islandcoastallager.com/spread-the-love.
“It has been reported that the restaurant industry is going to need a $440 billion bailout to survive,” Brandon Perry, co-founder of Island Brands, said. “Island Brands wants to be part of the solution. We will be working closely with restaurant employees in the states where Island Coastal Lager and Island Active are sold.”
Spread the Love Relief Fund has been established by Island Brands to help ease the financial burden for restaurant employees impacted by COVID-19. This fund will be supporting communities where Island Brands are sold (AL, FL, GA, NC, SC, TN, and VA); a restaurant owner or manager must apply on behalf of their employees. The Island Brands team has announced they have a goal to raise $100,000 for relief efforts. The team is currently searching for partners to match the first $50,000 donations, so this goal can be reached as soon as possible.
“The Food and Beverage industry is a very close knit community, and they have welcomed us with open arms, now it’s time to give back in their time of need,” Scott Hansen, co-founder of Island Brands, said. “We hope our Share The Love campaign will not only generate monetary funds, but will unite communities in supporting all our food and beverage friends.”
The Spread the Love Relief Fund and fundraising efforts will remain active so long as funds exist and restaurant employees are faced with hardships related to the COVID-19 pandemic.“We all have our ‘go to spot’ and our favorite bartender or server, they have always been there for us, now is the time to be there for them!” said Meghan Hansen, Director of Marketing.
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