Booze
Atlanta Company Offering Hand-Crafted Canned Cocktails Enters South Carolina Market
Atlanta’s Post Meridiem Cocktails, the first-of-its-kind line of full-strength canned cocktails, will be available statewide in South Carolina starting May 15th.
The company was founded after two long-time friends attended a summer concert only to find disappointment in the drink options.
“We looked around and saw that there was a real gap in quality and taste between ready-to-drink cocktails and bar-made cocktails,” Andrew Rodbell, co-founder Post Meridiem Spirit Co., said. “Our mission from the beginning was to make the most delicious, portable versions of timeless cocktails using only high-quality ingredients, and to make them as accessible and convenient as beer and wine. We want to reset expectations for what a pre-mixed drink can be.”
Post Meridiem says great cocktails start with great ingredients, so they use only top-shelf distilled spirits, imported liqueurs, carefully-matched bitters, and 100% real citrus juices. They partnered with an award-winning mixologist to ensure the drinks are balanced and bar-quality. All ingredients and amounts are labeled on the front of the can. Additionally, their drinks come in small cans because 100ml is the traditional serving size for a cocktail and the steel-walls protect the ingredients inside.
The copmany debuted in Georgia in May 2019 with five cocktails – each of which medaled at the prestigious San Francisco World Spirit Competition and SIP Awards. The initial lineup of classic cocktails includes The Real Lime Juice Margarita, The Double Old Fashioned, The Hemingway Daiquiri, The 1944 Mai Tai and The Lemongrass Vodka Gimlet. All products range from 24% to 37% alcohol-by-volume.
In tandem with its South Carolina launch, Post Meridiem is supporting Butcher & Bee and Feed the Need’s Pay It Forward initiative, which provides Charleston restaurant workers with a basket of local grocery essentials during the Corona pandemic.
“We are very aware that we are releasing during the Corona pandemic and want to be very sensitive to the state of the world and of our industry, but we decided to move forward as we are hopeful that our cocktails might help people get through the challenge of social distancing and the stay-at-home order. We want to try to bring some happiness to the community during a trying time,” Rodbell said.
For more information, visit https://postmeridiemspirits.com/ and/ir follow along for updates on Instagram @postmeridiemspirits.
The Post Meridiem Spirit Co. line includes:
The Real Lime Juice MARGARITA
27.5% ALC/VOL, 55 Proof
1 2/3 oz Silver Tequila
1 oz Orange Curacao
3/4oz 100% Real Lime Juice
The Double OLD FASHIONED
37% ALC/VOL, 74 Proof
3 oz Straight Bourbon Whiskey
4 Dashes Blend of Three Bitters
1/3 oz Demerara Syrup
Orange Zest Oil
The Hemingway DAIQUIRI
27% ALC/VOL, 54 Proof
2 oz Silver & West Indies Rums
1/3 oz Italian Maraschino Liqueur
2/3 oz 100% Real Lime Juice
1/3 oz Cane Sugar Syrup
The 1944 MAI TAI
23.5% ALC/VOL, 47 Proof
1 1/2 oz Blend of Caribbean Rums
3/4 oz 100% Real Lime Juice
2/3 oz Orange Curacao
1/2 oz Almond Orgeat
The Lemongrass VODKA GIMLET
25% ALC/VOL, 50 Proof
2 oz Vodka
2/3 oz 100% Real Lime Juice
2/3 oz Cane Sugar Syrup
Lemongrass Oil