Food
Indigo Road Hospitality Group Launches Steak Delivery Program for Oak Steakhouse
The Indigo Road Hospitality Group has partnered with Purely Meat Co. on a new steak delivery service for Oak Steakhouse.
“We’re always looking for new and creative ways to serve our customers, wherever they may be,” said Steve Palmer, founder of The Indigo Road and a three-time James Beard Award semi-finalist. “We’ve discovered new revenue streams for our restaurants and strategic business partners amid the COVID-19 pandemic. We’ve succeeded time and time again by delivering the same quality of food and drink we’ve always served, and meeting the needs of our customers during a difficult time. This new steak delivery service for Oak Steakhouse is simply another way for our customers to dine with us.”
Purely Meat, which supplies Oak Steakhouse’s beef, including Certified Angus Beef (CAB) steaks, worked with The Indigo Road to develop an online ordering system where home cooks could order CAB Prime steaks in just a few clicks.
“Our customers oftentimes inquire about the quality of our beef and where we purchase our steaks from,” Palmer said. “Now, with Oak Steakhouse’s new steak delivery service, our customers can order from the same supplier we purchase our CAB Prime steaks from. When customers purchase CAB Prime steaks from Oak Steakhouse, they’re supporting not only Oak Steakhouse and its employees but also Purely Meat and its employees, and local agriculture.”
Purely Meat packages and ships the orders in branded Oak Steakhouse boxes. Customers can order filet, ribeye, strip and chop dry age steak, and other beef assortments from Oak Steakhouse’s online platform. There’s no minimum purchase required. Delivery times vary from location to location.
“This is the first time we’ve partnered with a steakhouse brand for a steak delivery service,” said Joseph Okrzesik, COO of Purely Meat. “The Indigo Road’s Oak Steakhouse brand is one of the most well-known and highly acclaimed steakhouse brands in the southeast. It was an easy decision to partner with one of the top hospitality companies in the nation on this fresh approach to food delivery services.”
For more information, visit Oak Steakhouse’s website.
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