News
Adams Outdoor Rallies Support for Ukraine Through Sunflower Campaign
Press Release
Adams Outdoor is launching a powerful campaign of unbridled love and optimism––at a time when the world desperately needs both.
Just as so many artists through the generations––the Dutch master Van Gogh, for example––have found peace and joy in the simple beauty of the sunflower, the campaign features a bright yellow sunflower bursting off a blazing cobalt sky.
It will serve as a beacon of support for war-devastated Ukraine and its courageous citizens, in all of Adams’ 14 markets across seven states.
The simple, compelling design draws inspiration from the increasing global visibility of Ukraine’s enduring national flower, which has long been a symbol of joy and peace. The iconic sunflower image gained new relevance recently when a viral video, seen by millions, captured a brave Ukrainian woman forcefully demanding that invading Russian soldiers put sunflower seeds in their pockets, so the brilliant flowers could bloom where the enemy soldiers fell in battle.
“The sunflower plays a rich role in Ukrainian history as a symbol of resistance, unity and hope,” said Tony Cioffi, General Manager for the Adams Eastern Pennsylvania market. In 1996, when the country gave up its nuclear weapons, Ukrainians planted sunflowers at the Pervomaysk missile base. The bright yellow flower against the sky is also a nod to the iconic Ukrainian flag.”
The quantity and prevalence of the Adams campaign posting will be a testament to the power of the outdoor medium. It demonstrates how the creative, dramatic use of posters can influence, inspire, and educate an audience by making an emotional connection about contemporary events.
About Adams Outdoor Advertising
Adams Outdoor Advertising (AOA) is a privately owned company that offers out-of home (OOH) and online media solutions. By delivering inventive, award-winning creative, audience-based multi-media sales expertise, and a people-first approach to client service, the company is reinventing out-of-home advertising, making it more relevant and powerful than ever before. Through strong relationships with industry leaders such as Geopath and the OAAA, Adams employs data-driven media proficiency that raises the standard for OOH. Founded in 1983 by Stephen Adams, AOA operates as adamsoutdoor.com.
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