Creating a recognizable brand identity

In order to present the consumer with the right image, a company or organization creates a corporate identity. Brand image is not the same as brand identity. And sometimes they are considered interchangeable. As for the term branding, it mostly refers to marketing practices.

The basis of corporate identity design

Corporate design is some tangible elements. These include a logo, social media graphics, uniforms that are made for your employees, business cards. The design of your corporate identity plays a big role. The basics of the structure need to be developed first. It is primarily about the building blocks of your corporate identity.

Which blocks consist of corporate identity

Author: Abdullah Mubin

Fonts used

This is a very important point, you need to choose the right corporate fonts and fonts for logos. Conventionally we can divide all typography into 4 types:

Font with serifs. At the end of each letter is serifs. People associate them as small feet or an anchor. This is the classic type, looking traditional in a somewhat old-fashioned way.

2. sans serif fonts (such as Helvetica or Franklin Gothic). The edges of the letters are smooth, no feet, no anchor. This typeface belongs to the more modern type.
3. a font that imitates handwriting. This typeface gives the brand a feminine and somewhat luxurious look.
4. screen fonts. Each screen font has its own element. Want to make a bold statement and create a brand identity that people won’t soon forget? Screen fonts will do that to the best of their ability.

Color scheme

Everyone has a psychological connection to a variety of colors. The strategic use of brand colors and logo colors can have a major impact on how your brand is perceived by consumers. Your brand can be identified by certain colors. Basically we’re talking about the colors of the rainbow plus a few extras.

1. Blue is considered the most universal color. It will help make the brand more stable and trustworthy. Suitable for a wide demographic.
2. Red color. Causes excitement in many people. Will suit a loud, youthful audience to the maximum extent.
3. Color orange. Suitable for making your style playful and friendly. Used not too often, it can make your style unconventional as well.
4. Yellow. Most people associate the color with sunshine, joyful tones. The cheerful vibe makes it a good choice if you want to feel fun, affordable and inexpensive.
5. The royal color includes purple. The brand’s image will look luxurious, an option almost a win-win.
6. Pink speaks of femininity, so it is desirable to use it for a female audience.
7. Brown is not a very popular color, but it can work to your advantage. Anything unusual can make your brand stand out. Often it can make your brand stand out as masculine and rugged.
8. Black. Gives the brand modernity and sophistication. It is the most classic style.

The shape is important

The element is effective and not too noticeable. The shape can be used to enhance the reaction of your future consumers. A logo with sharp edges elicits a distinctly opposite reaction with a logo made of soft edges and circles. Ovals, circles and ellipses are warm shapes. They create feelings of unity, love and togetherness in the consumer. Soft edges are seen by many as feminine. Rectangles, triangles and squares make people think of strength and efficiency. It is the serious lines that create stability and reliability. The client, however, these forms may not resonate, it is desirable to add dynamic colors.

Once the blocks of your design have been defined, you need to bring them to life. This will make your brand as individual as possible. The designer will make sure that you can use these assets in your marketing. Your brand can be made recognizable by using any number of blocks. If it is a restaurant, for example, it is better to think about the physical space and the menu.

Basic requirements for a logo

The design of your logo is of great importance, it is the cornerstone of your corporate identity. The logo should definitely denote who you are and what you value as a brand. It should be attractive enough in appearance, it should be simple, clean, and not overly cluttered. It is important that it is made in a classic style, you will not be satisfied if it goes out of style in a few months. The logo on your audience should make a lasting impression. The logo can be presented in different sizes as well as a black and white version.

Business cards

Branded business cards are essential for business development. A beautifully designed card gives you the opportunity to reinforce a positive opinion of yourself in the eyes of potential customers or clients. The design of your card should be as simple as possible. It will be enough to have your personal information on one side and the company logo on the other.

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