SCETV Announces New Chief Public Information Officer

In this new position, Masters will serve as the primary contact for agency media inquiries and coordinate communications around SCETV and SC Public Radio events, programming and social media channels.

“I’m looking forward to bringing a new perspective to the SCETV team,” Masters said. “Communications is at the heart of SCETV’s mission, and I plan to continue providing effective communications to our viewers, listeners and the media about the important content SCETV develops.”

Prior to joining the SCETV team, Masters served as Community Outreach and Communications Manager for the South Carolina Office of Regulatory Staff, coordinating communications efforts and managing agency websites. Masters holds a bachelor’s degree in advertising from the University of South Carolina.

Originally from the small Upstate town of Inman, SC, Masters has always had an affinity for local storytelling and showcasing the diverse cultures found across the state.

Established to streamline agency communications and maintain the SCETV brand, the creation of the Chief Public Information Officer position speaks to the network’s commitment to align all communications efforts and activities to assure the maximum possible effectiveness and efficiency.