New Canned Cocktail that Supports Musicians Hits Shelves Across South Carolina

Credit: Jane Yun

Country Luau, a new Nashville-based canned cocktail company that gives back to up-and-coming musicians, is now available in bars, restaurants, and independent liquor stores throughout South Carolina. Their presence will be largest in Charleston and Greenville and will be available in liquor stores along the coast including Total Wine this month. 

The company donates 2% of annual sales directly to musicians and nonprofit organizations that support them. The program, Mixed for Music, invites anyone working towards a professional career in music to apply for grants. These grants are intended to aid with expenses barring hopefuls from entering the music scene, such as studio time, equipment costs, and production.

“I’ve worked for a number of big corporations in the alcohol industry over the years, and we sponsored a lot of popular music artists,” said Founder and CEO Adam Kost. “When I founded Country Luau, I really wanted to take a reverse approach to that corporate model. Rather than leverage popular artists to help grow a brand, I wanted to leverage a brand to help smaller artists build their audiences.”

Each flavor of Country Luau is certified gluten-free and contains only two grams of sugar and 100 calories. The line includes four different tropical twists on classic profiles, like Strawberry Daq Shack, Yuzu Ranch Water, Mango Mosa, and Pineapple Jalapen-Y’all.

To learn more about Country Luau Spirits, visit countryluau.com.

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