The Latest Trends Shaping the ATV/UTV Industry

Since their first appearance on the market in the 1990’s ATVs and UTVs have seen steady growth in popularity. And with the demand come all the perks of having big brands like Husqvarna, Yamaha, Polaris, and more interested in making ATVs and UTVs. They invest considerable sums in the research and the creative department to build the best of the best.

What are the ATVs and the UTVs?

It is simple! ATVs and UTVs are both a type of two-wheeled vehicles. They are typically powered by gasoline engines and drive wheels via a chain drive or shaft. 

However, unlike 4wheelers, ATVs and UTVs require the operator to engage their feet in the clutch and use foot pedals (in the case of the ATVs) or hand control levers (in the case of the UTVs) to operate the vehicle.

The difference between ATVs and UTVs can be intuitive. ATVs serve more of a “for leisure” role, whereas UTVs are seen more as a “utility terrain vehicle.” Usually, the ATVs are designed to seat just one person, whereas the UTVs are built for two, even four persons. 

Why Are the UTVs and ATVs Called Tractors?

In simplest terms, a tractor is a vehicle with an engine and a seat. ATVs and UTVs are referred to as “tractors” by many people, especially in the agricultural industry, where they can serve as utility vehicles (UTVs) or all-terrain transportation (ATVs). 

The Latest Trends Shaping the ATV/UTV Industry

The market has been shaped by these trends that are the latest craze in the UTV/ATV world. The general interest falls on utility and aesthetics with an impressive accent on eco-friendliness. Check out the following top interest in today`s ATV/UTV market.

1. The Possibility To Buy UTVs and ATVs Online

Nowadays, the easiest way to purchase an ATV or UTV is through online shopping or an online dealership. In addition, most major brands of ATVs and UTVs are available on a large scale, to the point that some models’ sales are increasing and on steady growth. In other words, the market doesn`t seem to come close to crashing anytime soon.

2. Evolving Technology

The latest technology in ATVs and UTVs is far superior to the technology used in 4wheelers. For example, today’s ATVs and UTVs come with Bluetooth connectivity, speakers, digital displays (including dashboards), GPS systems, a rear-view camera, and other modern safety features. All contribute to making your ride comfortable and secure. 

3. Rugged Radios

Rugged is a term used to define a product built to last through adverse conditions. This type of radio will typically be more durable than a standard radio. In addition, a rugged radio has additional features, including wireless remote microphones, handheld transmitters, and other high-quality components designed for long-term use.

4. Remarkable Safety Measures 

Accessing an ATV or UTV is typically accomplished by using a key fob. Several lock systems prevent unauthorized riders from accessing your vehicle, including self-locking, keyless entry, and automatic boot locks. It is important to note that some manufacturers of ATVs and UTVs sell their vehicles with the intention of the buyer not being able to lock the front wheel hubs.

5. Gauges

In addition to digital displays, today’s ATVs and UTVs come equipped with gauges that typically include a speedometer, fuel gauge, tachometer, and trip odometer. In addition to the meters, many ATVs and UTVs come with an electronic speedometer (ESP) or fuel gauge (EFG).

6. LED Lighting and Functionality

LED lighting is the latest lighting technology available on modern ATVs and UTVs. Emitting high-quality light, LED lighting is brighter than typical halogen lighting. LED lights are also more efficient because they do not heat as fast or as quickly, with the bonus that they also last longer than classical lights.

7. Innovative Communication Systems

ATVs and UTVs come with Bluetooth or USB integration, so you may use a Bluetooth headset or speakerphone to be able to connect to your vehicle. In that respect, most ATVs and UTVs come equipped with GPS units, which allow you to communicate with other ATVs and UTVs in the area. It comes in handy, especially when you are going out with friends.

8. Riding Accessories

The terrain you are riding through will determine what riding accessories you may want to use. ATVs and UTVs typically have standard features, including headlights, taillights, mirrors, and turn signals. A spotlight or auxiliary lighting may be necessary to increase visibility if you ride at night or in the dark. In addition to accessories for your off roading vehicles, Off Road Apparel itself is becoming a popular accessory to own as well.

What are Styles of ATV/UTV Available on the Market?

There are two main styles of ATVs and UTVs: utility style (also known as side-by-side vehicles used for hard work) and sport style (used more as off-road vehicles). Utility-style ATVs and UTVs are typically for paved roads and paved trails. They tend to have more power, seat more people and are easier to use on paved roads than their off-road counterparts. Sport-style ATVs and UTVs are typically for dirt trails and off-road excursions.

A Few Words on the Competition in the ATV/UTV Market

The ATV/UTV industry has been rapidly growing. One of the reasons is the competitive market. With more sales and consumer interest driven by the increased competition among manufacturers, sales are increasing, and so are the available technological advancements. 

As previously mentioned, brands like Yamaha, Polaris, Can-Am, and other big names in the world of ATVs and UTVs are constantly creating new products. All are working in the hopes that they will be able to compete with the other brands and come out victorious. 

Bottom Line

Sales of ATVs and UTVs have increased steadily over the last several years. In 2007, ATV/UTV sales reached such impressive tops as $5.5 billion and $5.8 billion in 2008, and in 2012 ATV/UTV sales reached a staggering $7.1 billion. For the year 2022, the prospective sum the industry is said to pass is the bountiful number of $8.63 billion.

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