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Jeni’s Shares Plans for “Ice Cream for Breakfast Day”

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On Saturday, February 4th, you’ll want to set your alarm because Jeni’s Splendid Ice Creams will host their seventh annual Ice Cream for Breakfast Day (ICFBD) starting at 9 am. The party takes place on international Ice Cream for Breakfast Day (2/4) from 9 am to noon, and the shop on King Street will be participating.

Here’s a quick look at what Jeni’s has planned:

  • Last year’s hit, Maple Soaked Pancakes, returns to shops in scoops and pints on February 4th

    • Featuring fluffy pancake bites suspended in swirls of salted butter and real Vermont maple syrup ice creams, this flavor captures the spirit of the beloved morning meal. A 2022 sofi award winner for best new product, Maple Soaked Pancakes will be available for a very limited time.

  • Early bird gets the coffee mug

    • The first 50 Splendid Rewards members in line at every scoop shop will receive a limited Ice Cream for Breakfast Day mug. To be among the lucky few winners in each shop, fans are encouraged to arrive early before doors open at 9 am, and to sign up for rewards on Jenis.com. In addition, a limited number of mugs will also be available for purchase.

  • Take a PJ selfie, win a year of ice cream

    • 10 lucky customers who show up in their PJs will win a year of Pint Club, our ice cream subscription (four pints of ice cream delivered every month). To enter the giveaway, just take a photo at a scoop shop on the morning of Feb. 4, post and tag @jenisicecreams, and use the hashtag #icecreamforbreakfast

  • More fun

    • Jeni’s will have kids activities, including balloons and game pages for kids to color and a curated menu of their favorite breakfast pairings.

Customers can RSVP for ICFBD here and find more details at jenis.com/icfb.

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