Southern California Jewelry Brand gorjana to Open Its 50th Store on King Street

Artist Rendering

Press Release

gorjana, the Laguna Beach-based jewelry brand, today announced it will open its 50th location in the heart of Charleston on June 23rd. At the 1,350-square-foot store on King Street, Charlestonians and vacationers can soon shop the nationally-recognized brand’s popular Southern California-inspired designs, ranging from plated to fine necklaces, earrings, bracelets, and more. 

“We’re so excited to open our 50th store nationwide and our first in South Carolina right in the heart of Charleston’s King Street, known for its remarkable history, and eclectic mix of extraordinary shopping and dining,” said Gorjana Reidel, Co-Founder. “From Southern California to South Carolina, our exceptional stylists at gorjana Charleston truly embody the styles of both coasts and look forward to helping future gorjana shoppers find their perfect layered look for the summer.”

When gorjana Charleston officially opens its doors, shoppers will be immersed in a welcoming coastal bungalow inspired by co-founders Gorjana Reidel and Jason Griffin Reidel’s Southern California roots. Light wood finishes, a crystal quartz chandelier, and a hand-dipped Lauren Williams Tapestry inspired by the iconic Laguna Beach coastline create the perfect backdrop to gorjana’s elevated yet effortless designs. Located prominently along historic King Street, gorjana Charleston will seamlessly blend SoCal with South Carolina charm, incorporating hints of southern charm throughout the space.

Artist Rendering

gorjana Charleston comes on the heels of a year of impressive growth and expansion for the brand and marks its 50th store location across the country. The store opening is an important milestone in the brand’s expansion across the Southeast, where it recently opened its first store in Georgia at Atlanta’s Ponce City Market. With an ever-growing collection of timeless designs, gorjana offers something for everyone. Its renowned in-store stylists offer exceptional service, including curating layered looks that help shoppers express their unique personal styles and offering complimentary engraving for online orders.

Since gorjana was founded in 2004, philanthropy has been central to the brand’s mission and approach to community-building. Over nearly 20 years, gorjana has worked with nonprofit organizations that support a range of national causes, with a particular focus on women and children through its annual partnerships with The Breast Cancer Research Foundation, Baby2Baby, Toys for Tots, Dress for Success and more. gorjana is also proud to partner with local charities in each of its locations. Local nonprofit organizations are encouraged to complete a donation request form to bring gorjana to their next event.

For more information on gorjana and its Charleston store, visit: www.gorjana.com

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